Did you catch my most recent episode of ‘Mel’s Weekly Instagram Live Show’ where I reeled off a list of super-handy list of marketing ideas for businesses that serve a local community?  This is the perfect episode for those of you with a brick and mortar business, or those that offer a service to a local clientele, such as:

• Florists
• Hairdressers
• Nail technicians
• Makeup artists
• Wedding planners
• Photographers
• Brand ambassadors
• Anyone in the hospitality industry
• Shop owners
• Along with plenty more of you!

If you didn’t manage to catch it, I have great news for you! You can catch the replay on Instagram in our IGTV channel here.

Here’s a sneak peek at a few marketing ideas that were discussed in the episode:

• Press releases in local magazines and newspapers (being featured in an article, as opposed to in a paid advert)
• Noticeboards in cafes, supermarkets, community centres, village halls, schools, etc.
• Offering incentives to encourage customer referrals
• Facebook selling sites
• Discussing local events/ news/ sporting events on Twitter
•  Sponsoring local events / charity events (or hosting your own!)