Firstly, we need to understand the importance a mission statement has on a business and why we need it. A well-crafted mission statement focuses the business for both employees and the target audience.
Guidance – The growth and success of any organisation is dependent on its short term and long-term goals. It is very important to have these goals, so you know what you are aiming to achieve. Having a mission statement can carve a pathway for you to help maintain your focus and remind you why you are doing what you are doing.
New Ideas – It is important to look back at your mission statement on a regular basis – this should be ingrained in all aspects of your company. The mission statement should be present when you have your company meetings and will naturally assist with sparking new, fresh ideas that you are yet to tap into.
Work Culture – Aligning all those core values keeps everyone on the same page. It will shape the work culture you are creating which plays into all aspects of your business. It assists with branding, employee’s motivation and can always help when making big decisions. If you’re having a off day – it’s also a great motivation tool.
A mission statement should tell others why the business exists and what makes it different.
Your statement should include:
- Value – What is the value of the business to both customers and employees?
- Inspiration – Why should people want to work for the company?
- Plausibility – Make it sound reasonable
- Specificity – Tie it back to the business
Keep it short and concise. Sum up the company’s mission in just a few lines.
Find out what your employees think of the mission statement – ask for input.
Don’t be afraid to change it further down the line
A mission statement is a declaration of what makes the business important. By design, it guides the actions of the employees and draws in customers by creating direction through explaining what the company intends to accomplish.
Don’t be afraid to ask for help – Comment below if you need any further advise.
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