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HOW TO: Stand Out In Your Industry By Establishing A Strong Personal Brand

So, what is personal branding?

Defining the word “brand” is something that we seem to do quite frequently. We have learnt that there is a huge difference between your ‘brand’ and your ‘logo’. Although complementing each other is a given, they are separate in their own right and should not be confused.

Your brand is anything, from your name, your key selling points (KSP), your reputation and the symbols you might use  – anything that is going to make you stand out from the crowd. You are unique in your own right and it’s the thing that ensures you’ll always be valued, even if other companies try and copy you.

The branding choices you make will have a great impact on the success of your business. Alongside this, personal branding is in high demand; people want to see the face behind the company, so it is important to remember you might become a walking, talking brand of your own that people fall in love with.

It may seem trivial but the way a business owner presents himself to the outside world is critical. How you dress and carry yourself through certain situations says a lot about your personality. This doesn’t mean you need to show up to work suited-and-booted everyday, but be sure to be dressed appropriately for any situation.

5 Top Tips To Ensure Your Personal Brand Is On Point

Personality – Your brand needs to demonstrate your personality and stay true to who you are!

Leadership – to be recognised and acknowledged as one of the most knowledgeable, respected or skilled people in your area of business. Learn as much as possible about your particular industry; be the ‘go to girl’.

Distinctiveness – once you’ve created your brand for your business and your personal brand, you need to show how distinctive it is.

Visibility – your personal brand must be repeated and seen consistently – you want your audience to see the real you!

Persistence – give your personal brand time to grow. Stick with your brand, ignore trends. Being consistent over time will allow people to trust you!

Don’t Let Imposter Syndrome Interfere With Your Dreams

Not knowing if you really deserve your success and the fact that you might not get taken seriously can really affect the overall confidence you have in yourself, you must remember why you started this journey and how much you have overcome.

To overcome the above, you need to be prepared for those days:

Make sure you’re ahead of the game at all times.

Be knowledgeable on subjects related to your business – not saying that you need to know everything, but you need to have enough knowledge and tools behind you.

Exude capability and confidence, make people believe you!

Be the best version of yourself.

Personal Branding isn’t just about selling, or marketing yourself. It’s the best way to make sure that the people around you perceive you as the person you want to be and can relate you to your business. Personal branding isn’t about vanity or asking people to look at how great you are. It’s about taking control of your reputation.

All people naturally perceive brands first as a name and a logo, then they create associations that go with those elements, based on the information you are putting out there to be seen.  

Your personal brand, just like your professional brand, is the result of hundreds of choices. Everyone you meet on your journey forms opinions about you, and if you’re not actively shaping your brand you are allowing others in your field to have the upper hand.

Take control today and ensure you are putting your best self out there to the world!

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