Meet Jemima Willcox, a Cambridge based Brand Portrait Photographer who creates amazing brand portraits of diverse interesting people. Predominantly working with professional individuals and businesses entrepreneurs, she provides professional portrait sessions in her Cambridge studio and on location. Jemima is very friendly and highly approachable, making you feel completely at ease with a memorable experience.
Here she shares her blog with us explaining her branding photography process from start to finish:
How would you feel if you went to IKEA, got your flat pack furniture home, and there were no instructions on how to build it?
That, in a nutshell, is how it would feel to be a photographer with no brief.
A photographer’s brief (sometimes known as a scope of work) allows me as a photographer to not only cost out your project, but to ensure that it runs smoothly and you get the end result you have imagined. It also gives a purpose to your branding project, it makes you think about the tiniest of details about your and your business’ imagery.
Investing in good photos will often significantly increase your space in the press, which can bump your story up from being a NIB (news in brief) to a headline story. The right photos help to give your brand a strong head start in the media.
Let’s talk about the environment
The environment that I plan the photography shoots within needs to show those who will see the images what you and your business are all about. These could be planned to be directly in-situ of your business, or somewhere that showcases you and your personality.
Where do you see yourself when you think about your business? And what message do you want to get across about where you are in the images?
Another thing to consider is how corporate you want to appear, and how you want to portray your level of professionalism. If you are an accountancy firm who serves high-level clientele, for example, you are likely to want to wear appropriate business attire (and not be eating an ice-cream at the local park!)
Do you know what specification you require?
We’ve looked into the ideas of inspiring the composure of the image, but have you put much thought into where you’d be looking to use these images?
Some common places you’re going to use them will be on social media. Each platform has its own optimal image size so it’s worth understanding what these are. This guide from Sprout Social can help you out there.
I’d personally recommend that the images are in colour. Black and white can work but you’re effectively removing your personality from the image.
You’ll need to make sure your images are 300 dpi for print and 72 dpi for web use.
For the file dimensions, I’d recommend dimensions using around 1500 x 2250 pixels. This will allow you to edit down easily.
For the file size, between 1.5 MB to 5MB is suitable; it all depends on what you’ll be using it for.
Finally file format. A JPEG is more than adequate for you to use in day to day business. You may be required to provide a TIFF file for print items but JPEG covers all your bases.
What’s your face saying about you?
The expression that you have within your image also needs to be thought about, a range of facial expressions will ensure that you have the appropriate tone of the image to use within specific marketing campaigns.
As well as a range of different expressions, you can also look at the formality level within the planned images. You don’t want to shoot yourself in the foot, so by ensuring you also have a range of formality within your images you will be able to re-purpose the images for different media purposes.
Do you know the difference between different types of shots available to you within a branding photoshoot?
The difference between a relaxed or a formal shot –
Think of the businesses that you may associate with a relaxed presence within their branding. Do businesses such as Ocado, Apple, or Innocent smoothies come to mind? They give a sense of a business that isn’t necessarily in the corporate realm. These are often business to consumer companies rather than business to business.
Professional or formal shot
These are images that give off a corporate vibe. They are designed to give a sense of a high level of professionalism and are often used in media such as business profile releases, fundraising applications or media campaigns.
The main aim that we should come away from this photoshoot with is a wide range of images that represent you and your business. You want to give yourself options! In reality, your business will need images of you in different forms. For example, that blog you are releasing next week, or the press release you are planning.
The key to a successful branding shoot isn’t about how the images come out, it’s about the positive experience you have. Choosing a photographer who can completely understand your brand by taking the time to get to know you and your brand, and has a personality who can put you at ease will make this process an enjoyable one.
We’re thrilled to announce that Jemima is joining Pioneer Chicks for an evening of branding, photography and pizza! She will be sharing with us more industry secrets for creating the perfect portrait picture and the importance of visual branding for small businesses, freelancers and ‘solopreneurs’.
Date & Time:
Tuesday 16th July 2019, 6.30pm – 9.30pm
Baythorne Hall (Wine Shop), Baythorne End, Halstead, CO9 4AH (near Haverhill)
General admission ticket £30 (£25 for existing Local Meet Session guests)
Buy 3, get an additional ticket free!
Book your space now:
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