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HOW TO: Marketing your business through Social Media

Social media has gone from a new idea to an absolute must for marketing your business. Traditional marketing has been turned on its head with all the media marketing platforms available today.

By the power of social media, businesses can directly interact with their clients and customers. Both parties are able to support each other, ask questions, re-post each other’s content and build great relations.

Social media marketing can be intimidating and a level of commitment is needed to ensure you get the most out of it!

We have put together some tips to assist with getting you started:

1. Which platform?

There are a variety of social media sites where you can share your content. The number of sites is growing every day. Sharing your content on the right platforms is crucial to your success.

When determining which platforms to use, you should consider your customers and your business. You must base this around your target audience enabling them to easily connect with you. To begin with it is a great idea to research what platforms your target audience use. Within this you should also consider which sites best fit your products/services.

2. Use Calendar tools

Without planning in advance, creating posts at the last minute can lead to low-quality content and the chance of being inconsistent.

Use a regular calendar for each social media channel and plan out your posts in advance, complete with hashtags, links, images and other content. Our calendar of choice is Hootsuite, however there are a variety available for free.

3. Encourage Engagement

Social media should, of course, be social. That doesn’t only apply to those who use the sites for fun. Businesses need to be interactive, too. In order to take advantage of social capability, you need to encourage interaction.

Post content that people want to read, ask questions and like, re-post and comment on other users’ posts. Doing research on your audience can help you figure out what they might like.

4. Don’t Over Sell

One trap that businesses often fall into is treating social media too much like regular advertising. You don’t want to blatantly promote yourself or promote your products in every post. You need to create content that people will actually enjoy and want to see. Your audience will want to be able to relate to you so make sure your posts have a personable aspect to them.

5. Create a Story

Visual content works well on social media. Video content, especially, is ideal for grabbing people’s attention. Videos and GIFS stand out as people scroll through their social feeds, so they’re more likely to view it and engage with it. It also allows you to say more than you could in a typical post without taking up much room.

Tell a story through your social media, allow your audience to see the real you!

6. Create a Community

Instead of trying to get as many followers as possible, focus on finding customers who are interested and engaged. These people are more likely to re-post your content, like and comment on your posts and become customers.

When you build a community around your brand, the people within that community will engage with each other and help to promote your content.

7. Value

On your social media, you need to ensure you provide value to your followers. Create something that your audience will find useful. It could be something that tells them something they didn’t know before, makes them laugh, entertains them or anything else that’s beneficial in some way.

This aspect of social media is what attracts the right customers to your business, makes people want to follow you on social sites and helps content to spread.

Seth Godin

If you require any help with getting started, please get in contact!

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