Petra Veikkola, an established Pinterest strategist, marketer and influencer, blogs and provides Pinterest services under the Nellaino brand. Cherishing authenticity, simplicity, and kindness in her life and business, she’s a rational thinker but creative doer. She thrives when sharing her business and Pinterest secrets with passion driven business owners. Today she shares with us some tips and advice on how to grow your startup using Pinterest:
If Facebook has already annoyed you enough, you may want to test Pinterest to find new customers and gain more traffic to your business. With 200 million active monthly users, Pinterest is definitely a platform that you should seriously consider when developing your startup marketing strategy.
Pinterest is not a quick fix but instead you will need lots of patience as growing your account, followers and impressions organically doesn’t happen an overnight. To see concrete results, it may take months; however, the potential for gaining new clients and increasing your web traffic via Pinterest is enormous. Here are my top 7 actionable tips on how you can grow your startup business with the help of Pinterest.
1. Create a Business account
In case you are not using Pinterest as a business yet, you should start using it immediately. Verifying your site and converting your account to business account is absolutely an essential thing because that way you will get access to Pinterest analytics tools, paid promotions and rich pins.
In case you don’t know how to do that, you can read my helpful blog post about it.
2. Optimize your Pinterest account for Pinterest searches
Basically, you need to optimise everything you can (your profile name, bio, profile photo name/alt tag, pin descriptions and titles, board titles and descriptions) on Pinterest because it will eventually give you enormous Pinterest exposure over other startups who don’t know optimisation secrets on Pinterest or are too lazy to use them.
Use your main keyword(s) in your Pinterest profile. Put your keywords to your Pinterest business name, your bio and also to your board titles, pin titles and pin descriptions.
One thing that businesses often forget to include to their Pinterest business names are keywords which represent what they are actually doing. The keywords should be ones that people are searching on Pinterest.
For example, if you are a lifestyle consultant and your business name is “Better Life Consultancy”, your Pinterest business name could be: “Better Life Consultancy – Lifestyle Consultant – Creative Business Consultancy – Tips for better life”.
Remember also to include a call to action at the end of your profile bio. Do not link directly to your home page (www.yourdomain.com) but instead link to your services or products page.
Optimizing your Pinterest account for Pinterest searches means that you have to include your most relevant and important keywords basically everywhere you can!
That sounds a pretty simple rule to follow but needs a lot of work if you have neglected keywords on Pinterest.
If you’re completely new to keywords use Pinterest guided search feature to find out the best keywords for your niche. You can also check via Google AdWords Keyword Planner or Google’s predictive text how your keywords are working on Google. It will also tell you ideas for other highly searched keywords or phrases that are related to your keyword.
Use one keyword phrase (i.e. a long tail keyword) in one pin you create and if you create several pins for the same content (e.g. for your blog post) use different keyword phrases in each of them.
Add also 4 – 6 relevant hashtags after your pin description for better exposure.
4. Curate your pins and boards
It’s easy to pin images but it takes some serious thought and eye to curate your pins. It’s not about the quantity but mostly it is the quality of those pins that matters. The images that you pin should be visually inspiring and in good quality. Create vertical pins, preferably 2:3 in ratio.
All your pins should have descriptions that really describe that pin, and what message you are trying to tell with that pin. Descriptions should say what the pin contains and how to use it. You should use your most relevant keywords in the beginning of your pin descriptions.
Try to have a coherent colour palette, at least in your board covers. It’s telling your brand aesthetics in a simple but an effective way.
5. Be consistent
You need to be consistent in your pinning. It includes how you design your blog images, what colors and designs are you using, what mood and lifestyle your pins and boards are telling and how often and when you pin. Pin several times in every day to show Pinterest that you are an active user.
Your first 5 pins (UTC time zone) that you save to any board will be prioritized for distribution on Pinterest. They will be shown to your followers. Remember to save your own content to your Pinterest boards immediately when you have published it.
Create and pin quality content with catchy headlines. Keep in mind that viral and successful content on Pinterest is mostly evergreen.
6. Optimize your website and blog for Pinterest exposure
Add Pinterest buttons to your website to help people pin your content. That way you make it easier to share your worthy content. Use vertical images on your blog posts and remember to include keywords to your photo, and also to your photo’s ALT text. However, remember that alt text is aimed for exactly describing what the photo is about, not for pin descriptions. Too often, I see blogs and websites that don’t have any Pinterest optimized photos on their site. Their content can be very good or even great but I don’t want to pin it because it will not get attention on Pinterest. So stop using only horizontal images on your site.
7. Use schedulers to free your time
Pinterest scheduling is hugely needed when you are using Pinterest for your marketing purposes. You will need a scheduling tool in order to be effective and not spend all your time on pinning.
When using a Pinterest scheduler you should schedule your pins throughout the day. That way you’re “online” the whole day and you have better possibilities to be present to new followers.
Two most popular Pinterest schedulers are Tailwind (I use this one!) and Boardbooster.
For more useful, insightful information go you Petra’s website: www.nellaino.com and Pinterest account Instagram @nellainofinland.
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